Engagement Rate Calculator
Calculate engagement rate for Instagram, TikTok, Twitter, YouTube and LinkedIn with benchmarks.
Calculate your social media engagement rate in seconds. Enter your follower count and total engagement for any platform — Instagram, TikTok, Twitter/X, YouTube, LinkedIn, or Facebook — and instantly see your rate compared to industry benchmarks.
Key Features
Six platform support
Each platform has its own engagement formula and benchmark thresholds. TikTok considers likes, comments and shares; YouTube considers likes and comments; Twitter considers likes, retweets and replies.
Benchmark ratings
Your rate is rated as Excellent, Good, Average, or Below Average based on researched benchmarks for each platform so you know exactly where you stand.
Visual benchmark bar
A colour-coded progress bar shows your rate relative to the platform's benchmark range at a glance — green for excellent, yellow for average, red for below average.
Per-post or aggregate
Enter the number of posts to calculate an average per-post engagement rate across a batch of content, rather than a single post.
How to Use
- 1Select your platform.
- 2Enter your follower or subscriber count.
- 3Enter your total engagement (likes + comments, etc.) for the selected platform.
- 4Optionally enter the number of posts to average across. Your rate and rating appear instantly.